Merchandise Sales Record

We are thrilled to announce that World of Outlaws merchandise set a new sales record at the Bristol event last weekend. This milestone represents a 25% increase over our previous record set in 2022.

Key factors contributing to this success include:

• The new 2023 apparel line, which has been very well received by fans
• Expanded product offerings including new collectibles
• Improved merchandise stand layouts and staffing
• Effective pre-event marketing and social media promotion

This success demonstrates the growing popularity of our racing series and the effectiveness of our merchandise strategy. The merchandise team will be analyzing the data from this event to identify trends and opportunities for further growth.

Congratulations to the merchandise team on this outstanding achievement!